Niche Marketing

20 Questions To Frame Your Niche Marketing Campaign

Online home business always serves a specific niche.

Some may be broader than others and any one business may serve many niche groups, but regardless of the characteristics of any specific niche the business owner’s first goal is to clearly identify them.

My friend is a personal trainer and offers fitness classes in varying degrees of difficulty. Although everyone needs to exercise, they don’t all exercise at the same level.

These 20 questions form the benchmark for my E-Book, “How To Create Your Online Business World In 6 Days.”

Your niche should be well defined. Everything else you do will focus on this niche because these are the people you want to attract.

1.    What are their likes and interests?
2.    How do they spend most of their time?
3.    What would they rather spend most of their time doing?
4.    What is their greatest concern?
5.    What difficulties do they face?
6.    Where do they go for answers?
7.    Who do they trust?
8.    What do they value most?
9.    What do they spend money on?
10.    What are the urgent or pressing needs they face?
11.    What solutions are already available to satisfy those needs?
12.    How effective are those solutions?
13.    Are they looking for something better?
14.    What do they need the most help with?
15.    What obstacles prevent them from succeeding?
16.    Are there options that most are unaware of?
17.    Which of the urgent needs have you solved in your life?
18.    How many answers do you have to offer?
19.    How exciting or powerful are your solutions?
20.    What words or triggers will best communicate your message?

Niche marketing is as important to online home business as any other business because knowing who you’re trying to reach is the first step to forming a business plan.